Vital insights, signature perspectives.
We are passionate observers and analysts of the trends shaping Asia. We frequently engage communities across the region for real-time insights and publish our perspectives prolifically.
You can find out what matters to Southeast Asia with ASEANScan, explore contemporary community insights on SensingSG, and stay informed with our fresh perspectives via our blog below.
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Smartphones in Education: Balancing Learning and Distraction
The integration of smartphones in education has sparked a lively debate: Are they valuable learning tools or distracting devices that hinder the learning process? We weigh in.
Southeast Asia’s Smartphone Scene: Perceptions and Patterns Unboxed
What are the smartphone habits of Southeast Asians? How do we perceive our digital companions, and what impact are smartphones having on us and our children? We find out.
Mental Health and the Workplace: The Toll of Unhappy Employees
As people navigate the challenges of their personal and professional lives in today's ultra-competitive world, the workplace emerges as a critical arena where mental health battles are fought but not always won.
Money Can Buy Happiness? The Drivers of Mental Wellness in SE Asia
In a world where the boundaries between work, life, and finances continue to blur, the impact of economic factors on mental well-being becomes an increasingly relevant and pressing concern. We dig deeper into this.
News Flavours: Delving into the Content Tastes of Southeast Asian Audiences
An analysis of the multifaceted factors that entice Southeast Asian audiences to news stories, with a spotlight on preferences, generational nuances, and distinctive national tendencies that drive engagement and attention.
From Print to Pixels: Understanding Media Consumption Preferences in Southeast Asia
In this era of unprecedented technological advancements, the media landscape has been significantly transformed, with the emergence of digital platforms increasingly challenging the dominance of traditional media.
News Consumption Habits in Southeast Asia: What Drives the First Click?
Understanding the news consumption habits of audiences is crucial for media organizations to deliver content effectively, especially in today’s times wherein grabbing the ever-shortening attention span of readers is a real challenge.
The New Employee Value Proposition: What Matters Most to Today's Workers
The traditional notions of job security and financial compensation, while still undoubtedly relevant, are now part of a more nuanced and multifaceted employee value proposition.
Youth in Focus: Which are the Most Desirable Careers of the Modern Era?
This article takes a look at the top choices and factors that make some careers so appealing for the youth in Southeast Asia, zoning in on the responses to our question of what the hottest two career options are for young people today.
Money Matters: Chasing Financial Freedom in Southeast Asia
Our recent survey of over 9,000 respondents across six key ASEAN economies — Singapore, Malaysia, Philippines, Thailand, Vietnam, and Indonesia — reveals interesting insights into how Southeast Asians perceive and pursue their financial aspirations.
Navigating the New Career Landscape: Changing Perceptions of Career Progression
As Southeast Asian workers witness the changing dynamics of the job market, they increasingly recognize the value of flexibility and adaptability. We delve into this and a lot more.
"So, Are You Still Going to be a Doctor or Lawyer?’: Perceptions of Career Attractiveness Across Southeast Asia
Perceptions towards certain professions have changed over time, influenced by factors such as individual preferences, generational differences, and emerging industries. We weigh in on this shift.