Deciphering Southeast Asian shopping habits requires a nuanced understanding of cultural intricacies, evolving consumer preferences, and the digital landscape's transformative power. We weigh in.

An analysis of the multifaceted factors that entice Southeast Asian audiences to news stories, with a spotlight on preferences, generational nuances, and distinctive national tendencies that drive engagement and attention. 

Understanding the news consumption habits of audiences is crucial for media organizations to deliver content effectively, especially in today’s times wherein grabbing the ever-shortening attention span of readers is a real challenge.

Our recent survey of over 9,000 respondents across six key ASEAN economies — Singapore, Malaysia, Philippines, Thailand, Vietnam, and Indonesia — reveals interesting insights into how Southeast Asians perceive and pursue their financial aspirations.

The world is grappling with the ever-present effects of climate change, and there has been an ongoing effort across the world to encourage households to go green, recycle, and be sustainable consumers in general. But are these efforts bearing fruit?

The ASEAN e-shopper is growing up and becoming discerning. While the advantages of online shopping are known to most, what can set an e-commerce site apart from its competitors is a willingness to tackle the pain points of e-shoppers.

Sustainable consumption continues to gain traction despite ongoing challenges such as inflation, jobs, and the Russia-Ukraine conflict.