Vital insights, signature perspectives.
We are passionate observers and analysts of the trends shaping Asia. We frequently engage communities across the region for real-time insights and publish our perspectives prolifically.
You can find out what matters to Southeast Asia with ASEANScan, explore contemporary community insights on SensingSG, and stay informed with our fresh perspectives via our blog below.
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Scandals, Sports, and Speeches: The Generational Split in Singapore’s News Interests
SensingSG's Q32024 Media Monitor delves into a revealing split in Singapore’s news consumption, with generational preferences shaping what stories capture attention. Our latest analysis shows that younger Singaporeans under 35 are selective in their engagement, focusing primarily on global or high-visibility events, while the older demographic maintains a strong interest in both local and international affairs. Despite a wave of recent scandals, including the Iswaran corruption trial, the generational gap is clear: younger audiences are less captivated by political drama, while those above 50 demonstrate a broader, more comprehensive view of current events, reflecting a focus on both national and regional stability.