Vital insights, signature perspectives.
We are passionate observers and analysts of the trends shaping Asia. We frequently engage communities across the region for real-time insights and publish our perspectives prolifically.
You can find out what matters to Southeast Asia with ASEANScan, explore contemporary community insights on SensingSG, and stay informed with our fresh perspectives via our blog below.
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News Flavours: Delving into the Content Tastes of Southeast Asian Audiences
An analysis of the multifaceted factors that entice Southeast Asian audiences to news stories, with a spotlight on preferences, generational nuances, and distinctive national tendencies that drive engagement and attention.
From Print to Pixels: Understanding Media Consumption Preferences in Southeast Asia
In this era of unprecedented technological advancements, the media landscape has been significantly transformed, with the emergence of digital platforms increasingly challenging the dominance of traditional media.
News Consumption Habits in Southeast Asia: What Drives the First Click?
Understanding the news consumption habits of audiences is crucial for media organizations to deliver content effectively, especially in today’s times wherein grabbing the ever-shortening attention span of readers is a real challenge.
