Vital insights, signature perspectives.
We are passionate observers and analysts of the trends shaping Asia. We frequently engage communities across the region for real-time insights and publish our perspectives prolifically.
You can find out what matters to Southeast Asia with ASEANScan, explore contemporary community insights on SensingSG, and stay informed with our fresh perspectives via our blog below.
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Dollars Over Dreams? It’s a Material World for Gen Z Singaporeans
In the pursuit of happiness, the avenues chosen by different generations often reflect evolving societal values and personal priorities. The insights from our latest study, ‘Healthy, Wealthy, or Wise?’ provide a fascinating glimpse into these diverse perspectives.
The Currency of Happiness: Can Money Buy Joy?
We decode the age-old question: Can money truly bring us happiness? Our survey results throw up some surprises.
Ingredients of a Good Life: How do Southeast Asians Tackle the Pursuit of Happiness?
Our latest study delves into the hearts and minds of Southeast Asians to find out whether those in the region chase after wealth, prioritize intelligence, guard their health, seek solace in spirituality, or yearn for the warmth of love.
Money Can Buy Happiness? The Drivers of Mental Wellness in SE Asia
In a world where the boundaries between work, life, and finances continue to blur, the impact of economic factors on mental well-being becomes an increasingly relevant and pressing concern. We dig deeper into this.
Money Matters: Chasing Financial Freedom in Southeast Asia
Our recent survey of over 9,000 respondents across six key ASEAN economies — Singapore, Malaysia, Philippines, Thailand, Vietnam, and Indonesia — reveals interesting insights into how Southeast Asians perceive and pursue their financial aspirations.
