Vital insights, signature perspectives.
We are passionate observers and analysts of the trends shaping Asia. We frequently engage communities across the region for real-time insights and publish our perspectives prolifically.
You can find out what matters to Southeast Asia with ASEANScan, explore contemporary community insights on SensingSG, and stay informed with our fresh perspectives via our blog below.
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![China Chic [New Report]](https://images.squarespace-cdn.com/content/v1/65dd81082e71b80ab4c4946f/1745201849836-3IEIP6MCQRQFWMC7PCSJ/SS+Thumbnail+-+SensingSG+Q0125+Factsheet.png)
China Chic [New Report]
Discover how Chinese lifestyle brands are winning over young Singaporean women.
Based on in-depth interviews, this report reveals shifting perceptions of “Made in China” and what’s driving trust, relevance, and growth — from quality and culture to localisation. A must-read for anyone tracking consumer trends and brand strategy in Southeast Asia.
