China Chic [New Report]
The Rise of Chinese Lifestyle Brands in Singapore
What do Singapore’s Gen Z and Millennial women really think about Chinese lifestyle brands? Our latest report reveals how the stigma of “Made in China” is being replaced by smart design, cultural relevance, and digital savvy — and what brands need to do next to succeed.
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What’s Inside the Report?
The biggest drivers behind the “China Chic” phenomenon
Consumer sentiment from in-depth interviews with young Singaporean women (powered by our Dialogue interview tool)
Why quality, culture, and community are shaping brand choices
Lessons for Chinese and local brands looking to grow in Singapore and beyond
Why You Should Read It
This isn’t just a report — it provides a lens into how perceptions are shifting, how new brand narratives are taking hold, and what it will take to thrive in Southeast Asia’s most brand-conscious market.
Whether you're a marketer, strategist, investor, or innovator, the findings will change how you view the Chinese brand playbook.
Who Is It For?
Brand builders and marketers working in lifestyle, retail, beauty, or F&B
Business leaders and investors exploring Chinese market entrants
Trendwatchers tracking regional consumer shifts
Anyone curious about the future of lifestyle branding, marketing, and retail