Vital insights, signature perspectives.
We are passionate observers and analysts of the trends shaping Asia. We frequently engage communities across the region for real-time insights and publish our perspectives prolifically.
You can find out what matters to Southeast Asia with ASEANScan, explore contemporary community insights on SensingSG, and stay informed with our fresh perspectives via our blog below.
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Dollars Over Dreams? It’s a Material World for Gen Z Singaporeans
In the pursuit of happiness, the avenues chosen by different generations often reflect evolving societal values and personal priorities. The insights from our latest study, ‘Healthy, Wealthy, or Wise?’ provide a fascinating glimpse into these diverse perspectives.
