Signature Solutions
Blackbox is a flag-bearer for innovation in research, and our AI Factory leverages advanced analytics and artificial intelligence to enrich understanding and accelerate speed-to-insight.
By harnessing technology, we not only enhance and modernise existing research methodologies, but we also develop our own bespoke, innovative research solutions and products. Find out more about some of our proprietary, game-changing research products and solutions below:
OpenDiscussion AI
Accelerated Insights, Enriched Understanding
OpenDiscussion AI is a pioneering AI-enhanced interview tool that integrates advanced AI to conduct in-depth interviews with unprecedented efficiency.
OpenDiscussion AI combines dynamic interviews, AI moderation, deep analysis, and rapid reporting into a seamless end-to-end process, significantly enriching and accelerating insight generation. This unique tool not only amplifies the depth and quality of insights but also scales efficiency, allowing for comprehensive qualitative data collection across a broad demographic. OpenDiscussion AI equips researchers with the capability to rapidly decode complex consumer and citizen behaviours, attitudes, and motivations, empowering decision-making with richer, real-time intelligence.
AI-Powered Decision Intelligence. At Speed.
How OpenDiscussion AI Works
-
1. Define
A study guide comprising discussion points, questions, probes, and background research is designed.
-
2. Design
The guide is sent to an “AI Agent” and a live interview link is created, tested and approved within 2 hours.
-
3. Interview
The link is distributed to respondents — any number between 20 and 500 — and interviews commence immediately. The only limit to how fast OpenDiscussion AI can complete the interviews is how quickly the interviewees respond — typically, 48 hours is plenty.
-
4. Analyse
Immediately following the completion of the final interview, the AI-powered research tool perfects thousands of words of interview transcriptions, undertakes comprehensive cross-sectional analysis, and prepares a fully-fledged report ready for final touches before release.
-
5. Report
The report is proofread and receives some final design touch-ups before being issued to the client.
Key Benefits
OpenDiscussion AI redefines qualitative research by combining scalability, efficiency, and rich insight generation in one AI-driven platform.
Speed
OpenDiscussion AI reduces the time taken for a deep qualitative research study by as much as 75%. For studies of up to 100 depth interviews, we can go from discussion guide to final report delivery in 5 days.
Scalability and Efficiency
Extends the reach of in-depth interviews to larger audiences through immediate online engagement.
Flexibility
Offers a flexible solution that empowers researchers to uncover insights with unprecedented speed and breadth, whatever the issue of study — and optimised for any budget.
Richer Insights
Provides deeper understanding through detailed responses to sophisticated prompts and probes, enabling nuanced analysis of consumer behaviours and societal trends.
Integrated Insights Control Booth
Decision Intelligence at Your Fingertips
The Integrated Insights Control Booth is Blackbox's state-of-the-art data command center, designed to harness the full spectrum of market research tools within a single, powerful platform.
It represents a quantum leap in insights architecture, providing holistic survey design, extensive fieldwork capacity, and a sophisticated digital reporting system tailored for a diverse range of research needs — from one-off studies to extensive longitudinal programs. This platform stands as the epitome of structured decision intelligence, helping you to transform raw data into crystal-clear strategic insights.
How the Integrated Insights Control Booth Works
-
1. Sketching the Insights Infrastructure
To create a cohesive intelligence picture, we first establish the scope of your Control Booth. What new research will we be undertaking? What existing data sources will we want piped in? What real-time reporting will be required? Will this be a longitudinal control booth, or a one-off?
-
2. Design
Once the blueprint is in place, we design the Control Booth in earnest. This encompasses both the study design of any original research being undertaken, as well as the building of the insights platform and its features, which will be undertaken concurrently.
-
3. Reconcile
Historic data — i.e. relevant insights to be added to the booth separate from the new study — are consolidated and reconciled ready for import and/or connection to the Control Booth. In many cases, data will need to be processed, scrubbed and formatted prior to inclusion.
-
4. Execution
The new study is completed and the insights are populated and analysed on the Control Booth. By this point, all complementary historic data is also present and we can now make final adjustments to the booth in readiness for completion and handover.
-
5. Handover
When the Control Booth is finalised, it is “handed over” to the client after a comprehensive briefing and training session. Blackbox remains as a full-time partner for clients who choose the full-service model, but even for those who prefer to self-manage, we will remain on standby to help.
Key Benefits
The Integrated Insights Control Booth is a sophisticated insights architecture that streamlines the entire research process.
Versatile and Customisable
There are no limitations to the parameters of the Control Booth. You decide what data to include and from where; how long you want new data to be tracked; and the type of analysis you want to see. You also choose what smart features the Control Booth should have.
Integrated Insights in Real-Time
Immediacy is the key to the Control Booth. Forget having to wait weeks — or even months — to see turgid PowerPoint reports that miss the forest for the trees anyway. Data is perpetually accessible, and interactive digital reporting provides live updates and real-time insights when you need them. Analyst notes are provided on-platform, and when reports are needed for stakeholder sharing, fully visualised outputs in a variety of formats can be created at the click of a button.
Secure
All data collected and presented on your Integrated Insights Control Booth will be safely secured within a fully compliant, non-cloud-based environment, guaranteeing the utmost data safety and integrity.
AI-Enhanced Sophistication
Integrated AI features provide instant, sophisticated analysis - surfacing data and trends of interest you really should be aware of. Reminders and alerts can be programmed to ensure you get timely updates on the data that matters most to you, while the AI will also help visualise and present data both on- and off-platform for optimal understanding and engagement.
PollComm
Rapid Response Voter Sentiment Across ASEAN
PollComm is an AI-enhanced interactive interview and analysis tool designed to transform the way political sentiments and voter reactions are captured in Southeast Asia.
By integrating sophisticated AI with expertly crafted interviews, PollComm delivers unparalleled speed-to-insight, offering detailed analysis and rich findings from up to 100 voter interviews performed in a single day. Engineered for the modern decision-maker, PollComm redefines rapid response research, ensuring your strategy is informed by the latest on-the-ground sentiments.
How PollComm Works
-
1. Design
Collaborate with Blackbox’s political polling experts to create custom discussion guides and interview questions tailored to your needs. Our AI technology will be used to refine and ensure the nuance and breadth of your survey for rapid deployment.
-
2. Recruitment
Tell us your respondent parameters and we will do the rest, leveraging our regional network of millions of respondents. PollComm works best with samples between 20-100, and we can roll-out in 5 economies for now: Malaysia, Thailand, Indonesia, Vietnam and Philippines.
-
3. Interview and Response
With the discussion guide ready and the respondents on standby, PollComm performs the AI-moderated interviews within 24 hours. PollComm allows users to provide written or spoken responses during the interactive interviews, in any language they prefer.
-
4. Analysis and Reporting
As soon as the final interview is completed, PollComm employs AI-driven data processing and analysis, before seamlessly delivering a complete and comprehensive research report. This stage takes only 24 hours.
Key Benefits
PollComm operates at the intersection of technological capability and research expertise, transforming how political opinion in Asia is captured and distilled.
Lightning-Fast Insights
The hallmark of PollComm is its capacity to deliver lightning-fast analysis and comprehensive reports almost in real time. We can go from discussion guide design to final report in 96 hours, empowering decision-makers to respond to evolving political landscapes with unprecedented agility.
Deeper Understanding
PollComm offers the speed of a snap poll, but with the depth of a dedicated qualitative study, delivered within days. The intuitive, AI-moderated interview is a fully interactive and engaging experience, probing and eliciting thoughtful and considered responses from up to 100 interviewees, which leads to genuine and actionable decision intelligence. This rapid-response tool not only captures current sentiments and opinions on pressing news and political figures but also enables effective messaging and communications testing.
Reach
As a fully interactive digital experience, PollComm has practically no boundaries to its reach. Within our five operating territories, we can deliver any quotas and personas for your study from our vast network. Respondents have the convenience of performing the interview from their own home, in their chosen language and in their preferred format — written or spoken — enabling immediacy and enhancing the integrity of the data.
Get in touch.
Our innovative research solutions have helped our clients deepen understanding and accelerate speed to insight. You can be one of them.