Singapore is a uniquely poised within a vibrant smartphone landscape. With a mobile penetration rate at a massive 148.9% of which three-quarters are 3G subscriptions, it is no wonder our population has earned a reputation for being one of the most mobile-savvy in the South-east Asia region.
As the world stands on the brink of high-speed 4G data, what does smartphone use look like amongst Singaporeans? And what do Singaporeans expect of their 3G network services? We spoke to 500 Singaporeans in a nationally representative study to find out what Singapore smartphone users think.
Our topline findings include:
- Smartphone penetration amongst Singaporeans now stands at 88%
- The iPhone is a Singapore market giant at 73% share.
- Amongst smartphone users, SingTel maintains dominance, followed by StarHub and M1 respectively.
- Time allocated to Wi-Fi versus 3G is nearly split right down the middle with Wi-Fi taking 45% and 3G taking 55% of usage time.
Download the report (approx. size 408 KB) to read our findings in full.
Author: Blackbox Research Team