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Report, Perspectives

Whitepaper: Smartphones in Singapore

YKA SmartphonesSingapore is a uniquely poised within a vibrant smartphone landscape. With a mobile penetration rate at a massive 148.9% of which three-quarters are 3G subscriptions, it is no wonder our population has earned a reputation for being one of the most mobile-savvy in the South-east Asia region.

As the world stands on the brink of high-speed 4G data, what does smartphone use look like amongst Singaporeans? And what do Singaporeans expect of their 3G network services? We spoke to 500 Singaporeans in a nationally representative study to find out what Singapore smartphone users think.

Our topline findings include:

  • Smartphone penetration amongst Singaporeans now stands at 88%
  • The iPhone is a Singapore market giant at 73% share.
  • Amongst smartphone users, SingTel maintains dominance, followed by StarHub and M1 respectively.
  • Time allocated to Wi-Fi versus 3G is nearly split right down the middle with Wi-Fi taking 45% and 3G taking 55% of usage time.

Download the report (approx. size 408 KB) to read our findings in full.


Author: Blackbox Research Team


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