A thriving pre-pandemic world driven by ambition today has a simpler outlook to life – that of normalcy. A Singapore devoid of Covid cases, enjoying a meal at a restaurant with full capacity, and the return of the ability to make impromptu travel plans to a host of destinations are what occupy citizens’ thoughts and desires. In essence, Singaporeans too, more than anything, are looking at 2022 as a year where things fall into place economically, financially, and environmentally.
2021 had i2021 had its silver lining though with remote working now garnering widespread acceptance. E-commerce too had its time in the sun and streaming services in Singapore and world over hit upon a goldmine and this upward trajectory is well set to continue in 2022 and beyond.
Entertainment isn’t the only priority for Singaporeans though, with the environment taking centre stage and the worldwide concern of climate change hitting home too. No wonder then that doubling the number of electric vehicles (EVs) makes its way into the citizens’ wishlist. As of October 2021, 638 electric cars have been registered within the year, increasing the tally of EVs to 1,855. Citizens are convinced that going electric is the future, with 1 in 2 Singapore consumers planning to purchase an EV. Youth idol Musk’s Tesla is 2021’s best-selling electric car in the country.
In 2019, just a year before the pandemic, Singapore’s economy was ranked number 1 by the World Economic Forum in global competitiveness. Citizens and the government both hope for this glory to make a comeback as Singapore still continues to lead in Asia.

As Singaporean society gets back on its feet in a post-pandemic era and continues to evolve, the hope isn’t for a new, but rather, a renewed Singapore that first and foremost is affordable to live in, backed by competent government. One way to uphold this commitment, as viewed by citizens, is a Singaporean-first strategy to ensure priority for local applicants in the employment arena.

A life of meaning and purpose may sound like an intangible goal, but it is achieved, in fact, with improvement in the above tangible areas and Singaporeans are looking to prioritize a fulfilling existence as an integral part of their journey in 2022 and beyond.

Want to understand how we can help you design the research you need or identify the data that supports your plans and ambitions?
Subscriber to our e-newsletter for regular updates on the latest trends and insights in Singapore and beyond.
Author: Blackbox Research Team
Comments