every+one is Blackbox’s bi-monthly scan of Southeast Asia.
Conducted in conjunction with Toluna, it provides regular updates on key trends and on-the-ground sentiment across six Southeast Asian countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
This month, we examine the impact of the Delta variant on Southeast Asians’ satisfaction, confidence, and sentiments – including new findings on vaccine preferences and life in the ‘new normal’.
We find that while some countries have accelerated their vaccine roll-out plans and launched targeted measures to overcome pandemic-driven hardships, others are combatting vaccine hesitancy and the spread of misinformation.
This edition also provides an update of our Brand Progress Barometer, a methodology developed to help brands assess how in tune they are with Southeast Asian consumers’ evolving preferences.
Our findings show that brands today have a double challenge to overcome: First, navigating a rapidly changing world in which digitalisation, climate change, demands for greater diversity, and now COVID-19 take centre-stage; Second, providing purposeful, omnichannel experiences to consumers whose purchasing journeys are no longer linear.
Looking to better understand how your brand stacks up in Singapore or elsewhere in Asia? Contact us at bizdesign@blackbox.com.sg for a personalised Brand Progress assessment.
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Author: Blackbox Research Team
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