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Cost of living issue resonated most with Singaporeans at this year’s NDR

Our post-National Day Rally speech showed that amongst the issues raised in Prime Minister Lee Hsien Loong’s National Day Rally (NDR) speech this year, the topic on cost of living mattered most to Singaporeans. More than half (55 per cent) of the 729 Singaporeans – aged 15 and above – polled said that was the topic that was most important to them. Eighteen per cent picked housing, while another 18 per cent picked healthcare. Commenting on the findings, Blackbox Managing Director David Black said, “Cost of living has been a growing area of concern amongst Singaporeans for some time so it was no surprise to see the PM tackle it head on this year in his speech, particularly in the wake of recent utility price hikes.  It’s also notable that there were key announcements on housing and health which sit right at the top of specific cost of living worries. I think it is safe to say that Sunday night represented the first shots in the run up to the next general election.” Read more in the TODAY story here.