In every quarterly edition of ASEANScan, one of our core focuses is to better understand how Southeast Asians manage their health. In our first study of 2024, we found that people in the region have a nuanced relationship with their health, which can differ significantly depending on age and nationality. Here are the top 10 health hacks we learned from our respondents. 

#1: Doc or DIY?  

Our survey found that a wait-and-see approach reigns supreme. Half of respondents (50%) prefer to wait out mild illnesses before seeking professional help, with Filipinos the least likely to rush to the doctor and Indonesians being the most clinic-happy. Interestingly, self-medication wasn't a top choice, with only 11% opting for over-the-counter solutions, although Vietnamese seem to be pharmacy friendly, with almost twice the regional average – 21% – willing to avoid the doctor and self-medicate.  

#2: Sticking to the Classics - Diet & Exercise Rule  

No surprises here — exercise (94%) and healthy eating (93%) and are top priorities across Southeast Asia. Looks like grandma's wisdom about vegetables and staying active holds true after all! 

#3: Regular Check-Ups are Key  

Prevention is better than cure, as the saying goes. Over nine in 10 Southeast Asians (92%) prioritise regular health check-ups, ensuring they stay ahead of any potential issues. 

#4: 2,000 Steps to a Healthier You 

Walking is a beloved fitness choice in Southeast Asia, with 90% aiming for at least 2,000 steps a day. A classic fitness choice that one can’t go wrong with, unlike those accidents at the gym!  

#5: Multivitamins: A Popular Power-Up  

Daily multivitamins are a health essential for 87% of Southeast Asians. Indonesians take the lead in this category, with an overwhelming majority (94%) popping one occasionally or regularly. It is important to note, however that science doesn’t recommend blanket supplementation unless there is a diagnosed need.  

#6: Rethinking Meat: Or Are We Really?  

While two-thirds (66%) of Southeast Asians consider going meat-free as an important part of staying healthy, the majority still can’t resist that hamburger. But it at least indicates a willingness to be more open to alternative protein sources. Malaysians are the least willing to give up on their meat.  

#7: Probiotics for the Win!  

Nearly nine in 10 Southeast Asians (88%) believe in the power of probiotics for gut health. This trust factor is even higher than antibiotics (70%), with 76% having already incorporated probiotics into their routine – either at some point or currently. Although research on this is mixed.  

#8: Trendy Eats: Fasting & Juice Cleanses Take Centre Stage  

Intermittent fasting and juice cleanses are finding favour with a significant portion of the region (62% and 68% respectively). Maybe it's a way to balance out that delicious durian dessert season? 

#9: Kicking the Sugar Habit: A Sweet Goodbye  

Looking to cut down on sugar? You're not alone! A healthy 76% of Southeast Asians are open to a low-sugar or sugar-free diet. Looks like sugar alternatives such as stevia and monk fruit extract will continue gaining momentum too in the days to come. 

#10: Going Green for Good Health  

Sustainability is a growing concern, and that extends to food choices. Three-quarters (75%) of Southeast Asians are open to incorporating organic produce into their diets. But as our earlier survey shows, just intention won’t save the planet.  

Decision Intelligence, Digested 

So what does this all mean? The health habits of Southeast Asians reflect a harmonious blend of tradition and modernity, where ancient wisdom meets contemporary trends. From the bustling streets of Jakarta to the serene beaches of Phuket, one thing is clear: when it comes to health, Southeast Asians are not just passengers on the wellness wagon but rather enthusiastic drivers, navigating towards a healthier, happier future, one step - or multivitamin - at a time. 

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