One may simplistically assume that the goal of entertainment is to, well, entertain. However, this doesn’t seem all that straightforward in today’s times where consumer preferences and expectations are constantly...

During the pandemic lockdown days of 2020 and 2021, online streaming services were all the rage— Disney +, Netflix, Amazon Prime, and the like. Singaporeans spent approximately nine hours per...

Consumer trends may come and go, but rising inflation makes all such predictions go awry, as the tried-and-tested behaviour of saving takes precedence over spending during uncertain times. However, the...

Image credit: CNET Netflix, Disney +, Twitch.   These are common streaming brands in the lives of many Singaporeans today. The popularity of both platform-generated and user-generated content has increased as...

COVID-19 has changed everything, including our media consumption habits. It caused a series of lockdowns and kept millions of people stuck at home. Cooped up within our four walls, Southeast...