In the pursuit of happiness, the avenues chosen by different generations often reflect evolving societal values and personal priorities. The insights from our latest study, ‘Healthy, Wealthy, or Wise?’ provide...

In a world filled with diverse aspirations and dreams, the quest for happiness endures as a central, universal goal. Our latest ASEANScan study, "Healthy, Wealthy, or Wise? The Pursuit of...

It takes quite something to change consumer behaviour patterns, unless forced upon them. The pandemic has thrown up new trends such as investing in oneself, while entrenching familiar ones such...

Singapore has recently announced it will ban the advertisement of packaged drinks with very high sugar content – following in the footsteps of a number of countries who have made it a priority to...

The health, wellness, nutrition, and self-care industry has grown rapidly during the COVID-19 pandemic.  From fitness applications to video consultations, many Singaporean consumers say they now eat better, exercise more,...