every+one, Trends, Featured

every+one (June 2021) – Making brands progressive

every+one June 2021

every+one is Blackbox’s bi-monthly scan of Southeast Asia.

Conducted in conjunction with Toluna, it provides regular updates on key trends and on-the-ground sentiment across six Southeast Asian countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.

Our latest edition examines the impact of muddled COVID-19 vaccination efforts on national and economic confidence across Southeast Asia – a situation made all the more unsatisfactory as other regions effectively plan and execute long-term exit strategies.

This edition also introduces Blackbox’s Brand Progress Barometer, a methodology developed to help brands assess how progressive they are in a world where purpose drives success. Preliminary findings show that much work lies ahead for Singapore brands to meet consumers’ evolving desires, as many come across as much less progressive – and thus desirable – than their global counterparts.

Looking to understand how your brand stacks up in Singapore or elsewhere in Asia? Contact us at for a personalised Brand Progress assessment.

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