The last 12 months have been both a blessing and a curse for global Big Tech players.
In mature economies, their services and platforms have become vital to all types of activities – from ordering meals to finding jobs. In emerging economies, their presence has created a range of socio-economic opportunities for previously unconnected populations.
At the same time, many people have become suspicious of Big Tech’s grip on their day-to-day lives. They not only keep track of all our interactions and transactions through highly personal data, they also contribute to rising anxiety and confusion by enabling the proliferation of both misinformation and disinformation.
In this context, the future of Big Tech is both a defining topic of our time and presents a pivotal challenge for the future of our resolutely data-driven societies.
Conducted by Blackbox in partnership with ADNA, the white paper – Taming the Tech Tigers: Can Global Big Tech Be Trusted With Our Future? – analyses the perceptions and expectations of over 25,000 social media users across 20 countries.
To download the White Paper, head over to the download page: