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every+one, Trends, Featured

every+one (May 2021) – Brand ‘tribalism’ in Southeast Asia

every+one is Blackbox’s bi-monthly omnibus study across ASEAN.

Conducted in conjunction with Toluna, it provides regular updates on key trends and on-the-ground sentiment across six Southeast Asian countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.

Our latest edition provides an update on national and economic perspectives across key Southeast Asian markets and examines regional sentiments now that COVID-19 vaccination is underway.

The survey also shines a light on ‘tribal’ brands in Southeast Asia – an increasingly important phenomenon for companies looking to understand younger consumers’ specific purchase triggers as they search for meaning and bond.

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