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03/05/2021
every+one, Trends, Featured

every+one (May 2021) – Brand ‘tribalism’ in Southeast Asia

every+one is Blackbox’s bi-monthly omnibus study across ASEAN.

Conducted in conjunction with Toluna, it provides regular updates on key trends and on-the-ground sentiment across six Southeast Asian countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.


Our latest edition provides an update on national and economic perspectives across key Southeast Asian markets and examines regional sentiments now that COVID-19 vaccination is underway.

The survey also shines a light on ‘tribal’ brands in Southeast Asia – an increasingly important phenomenon for companies looking to understand younger consumers’ specific purchase triggers as they search for meaning and bond.



To purchase questions in the omnibus, please contact us at enquiries@blackbox.com.sg.

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