Previous Next
Survey, Trends

E-Commerce in SE Asia: Singaporeans Rate Their Preferred Brands

Shopping is a familiar activity here and the explosive growth of mobile phone use has resulted in more than 80% of Singaporeans now shopping online.

However with a plethora of e-Commerce options, which brands do Singaporeans prefer? We asked 1,000 Singaporeans to share their views with us and the findings were rather unexpected.

Sephora Online and Qoo10 scored favourably, while global giant Amazon Prime and regional powerhouse Lazada also earned a spot among the top 5 brands here. The top brand however, was neither a startup nor a mobile-first service. Growing from a traditional brick and mortar model, Fairprice On was rated as the top e-Commerce brand in Singapore.

Fairprice On was rated highly in areas such as customer experience, marketing outreach and product variety. Lazada, Qoo10 and Amazon Prime also performed well in these areas.

Interested to learn more about the rankings? Email us at