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YKA, Trends

Grab: Southeast Asia’s New Goliath

On March 26, Grab finally announced its acquisition of Uber’s operations in Southeast Asia, following weeks of speculation.

Prior to the surprise announcement and the subsequent orders by the Competition and Consumer Commission of Singapore (CCCS) to stall the deal, Blackbox polled Singaporeans on their views of Grab’s potential takeover and the possible impact on consumers.

More than a third of Singaporeans (35%) have truly embraced ride-sharing apps, booking rides on Grab or Uber at least once a week. Young working adults between the ages of 25 and 34 are particularly reliant on using these apps to get around (54% use the apps at least once a week).

Prior to the merger, Grab was the preferred player in the market with more than half (57%) of Singaporeans more inclined towards the Singapore-based brand. About one in five (22%) preferred Uber whilst 20% had no favourite.

Whilst three in five (59%) Singaporeans followed the speculation surrounding the merger, a majority (55%) believe that the acquisition will have no impact on consumers. Only one in five (20%) think that there will be a negative impact.

That is not to say that the merger should proceed unmonitored – nearly three in four (72%) feel that the merger should be rejected or reviewed in order to safeguard consumer interests and prevent price hikes.