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YKA, Trends

Chinese Brands: Singapore Youths Loving OPPO and Xiaomi

With Chinese technology players starting to flex their muscle in competition against Silicon Valley, emerging players are beginning to make headway in Singapore.

Despite the hype, Alibaba is not a big name amongst 15 to 24 year olds in the island state and big brand name Huawei is also less appealing.

However, young Singaporeans here have a positive view of tech innovator Xiaomi. The stylish OPPO/OnePlus is also a favoured name amongst more than half of younger Singaporeans.

Watch out for these two brands in the next 12 months as they roll out more products aimed at seducing the youth market in Asia.

Favourability of Chinese Brands amongst Singaporeans