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Politics, Blackbox Briefings

Punggol East By-Election: What Factors Influenced Voters?

In a special polling study conducted following the recent by-election in Punggol East, we found that the rising cost of living was the main factor causing voters to switch allegiance. 87% of Punggol voters who switched party vote between GE 2011 and the 2013 by-election identified current cost of living pressures as an influence on their vote. 39% indicated that cost of living was the #1 reason that determined who they voted for. However, it appears that voters also wanted to send a clear message to the Government. The no. 2 most important issue determining swinging voter choice was ‘the Government not listening to ordinary Singaporeans’. One in five (21%) swinging voters aged under 40 identified this as the top factor determining their vote. Blackbox Infographic - Punggol East Decides. What Influenced Voters? Visit us on FacebookLinkedin or follow us on Twitter at @BlackboxR. You can also email us at for enquiries.